About GIULIA
Giulia Conte is an ISSA Certified Elite Trainer based in Ashland, Oregon, where she works with clients both in person and remotely. With a background as a D1 NCAA athlete and experience ranging from gait analysis to yoga instruction, Giulia brings a holistic approach to fitness that emphasizes the connection between mind, body, and soul.
She specializes in awareness-based coaching, helping overwhelmed women reclaim their strength and confidence through sustainable, periodized programs so they can build lean muscle without burnout.
After navigating numerous injuries of her own and working with many women who often found themselves starting and stopping their fitness journeys, Giulia recognized the need for a more sustainable, soul-aligned approach to training.
She created the Empower 16 Method -- a unique methodology that blends mindfulness, intentional movement, and body awareness to help women reconnect with their bodies while achieving the muscle growth and strength they've always wanted.
Giulia takes a holistic approach to fitness that honors the deep connection between mind, body, and soul—anchoring strength with resilience and grace.
Outside of her work, Giulia is a dedicated athlete who trains for endurance trail races and HYROX competitions.
With a strong commitment to personal growth, Giulia balances her personal goals with Vipassana meditation practice.
She believes fitness is a journey of self-discovery, dedication, awareness, and empowerment.
A Runner's Reckoning
My Story
My passion for movement began with endurance running.
What began as an after school activity quickly blossomed into a soul calling. My favourite memory of my early running days are workouts in the town forest behind my high school, on the south shore of Boston.
It was my time to feel my body, notice my breath, releasing my day with the trees in the wind and the pound of my feet on the earth.
I enjoyed pushing my edge in a space that felt so safe, quiet and familiar, leaf-covered, fresh and relieving.
I set the goal to run D1 in college, and the summer of 2014 had me training early mornings, late evenings, on pavement, trails and grass, determined to make the team.
Between 2014-2016 I ran Cross Country and a partial track season at American University in Washington, DC. The training was a exalting commitment, and later became a heavy toll on body--leaving me with a fractured shin and heart at the end of 2015.
Outcome aside, my goal had been achieved, and my body desired a change;
a new rhythm of movement was calling--this time something gentler;
something more attuned to the subtleties of the body as part of my healing.
I began to study yoga, and by 2017 was enrolled in a 200H immersion program to become a certified yoga instructor. I taught for years between my home-state of Massachusetts, my newer home of Oregon, and overseas at festivals in the UK.
Proper alignment and awareness of compensation patterns fascinated me and I continued to self-study, becoming increasingly intrigued with the human body, mind-matter phenomena, and the art of strength training.
In 2021 I decided to enroll with the ISSA's Certified Personal Trainer Program, later adding on certifications in Nutrition Coaching, and DNA-based Fitness Coaching.
Thus began my journey of coaching and fed my deep passion for fitness and well-being.
My approach to training is founded on breath, awareness, and alignment-- blossoming revolutionary strength from stable, strong roots.
With a focus on mental tactics that will help one to feel more capable in the body overall, I aim to midwife a true triad between mind, body and spirit; strength, flexibility and grace.
Connect with me to learn more.
(Below: Team Captain / Senior Year at Notre Dame Academy, Hingham, MA.
Giulia Conte Fitness is dedicated to helping women reclaim their strength, build lean muscle, and embrace a sustainable, mindful approach to fitness. Through the Empower 16 Method, we guide you on a holistic journey that honors your mind, body, and soul—free from burnout, extremes, and quick fixes. Join us to transform your fitness journey into one of empowerment, consistency, and real strength.
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